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Barna: Tech & the Church Generation Gap

Thursday February 26, 2009   ~   3 Comments

generation_tech_gap.jpg
Something to think about over the weekend concerning the generation gap in our churches because of technology. The Barna Group recently published some research on the role tech plays in widening the generation gap.

Technology is fast becoming the latest driving force behind what is often called the "generation gap." While Americans of every age have become quite comfortable with and dependent on technology, a new study by The Barna Group explores how technology is shaping different experiences and expectations among generations.

The research pointed to two contributing factors widening the generation gap.

1) Each new generation adopts and uses new technologies at a greater pace than their predecessors, and
2) there is an "exponential reliance on digital tools among Americans under the age of 25."

And there's not just a gap in the use of technology between generations, but also in perception. Barna Research explains, "Not surprisingly, younger adults are more likely to admit 'gadget lust' than is true of older adults. For instance, among the youngest adult Americans - those ages 18 to 24, a group the Barna Group labels Mosaics - more than one-fifth (22%) said they consider owning the latest technology to be a very high priority in life, compared to only one out of every 11 adults over the age of 25 (9%)."

So our younger folk are placing more value in and rapidly adopting and relying on new tech than our older folk. Why does this matter? Knowing what separates us (in this case the use and perception of tech) can also allow us to strategically work against these cultural barriers by pushing back on related sin issues (like materialism), while maintaining various methods of communication that can connect to different generations.

So this all connects to the culture we create within our local churches. Consider, for example, how our people interact with church tech. The article points out that, "several spiritual elements were classified as emerging among the youngest three generations: listening to church podcasts and visiting their church website (measured for past year, not the past week). For their part, 'Elders' have yet to move beyond limited digital access to spiritual content."

David Kinnaman, president of The Barna Group says that the data collected points to a number of conclusions.

1. Even though young people are sometimes called the "Net Generation," every age segment is becoming dependent on the Internet. In fact, because Boomers and Busters represent about two-thirds of the adult population, they are far more numerous users of technology than are adults under the age of 25. For instance, the majority of online purchases are made by those between the age of 30 and 55. And many of the bloggers, music downloaders and users of social networking websites are from the Boomer and Buster cohorts.


2. Still, despite the preponderance of middle-age technology users, the nation's youngest adults (Mosaics) are light-years ahead in their personal integration of these technologies, even blazing beyond the comfort of Busters. While Busters differ dramatically from their predecessors, Mosaics are even further down the path of integrating technologies into their lifestyles. On effect of this is that younger adults do not think of themselves as consumers of content; for better and for worse, they consider themselves to be content creators.

3. All Americans are increasingly dependent on new digital technologies to acquire entertainment, products, content, information and stimulation. However, older adults tend to use technology for information and convenience. Younger adults rely on technology to facilitate their search for meaning and connection. These technologies have begun to rewire the ways in which people - especially the young - meet, express themselves, use content and stay connected.

4. For church leaders, it is notable that a minority of churchgoing Mosaics and Busters are accessing their congregation's podcasts and website. While technology keeps progressing and penetrating every aspect of life, churches have to work hard to keep pace with the way people access and use content, while also instructing churchgoers on the potency of electronic tools and techniques.

5. Since technology is pervasive, many of the age-old questions about human development and human flourishing are taking on new dimension. How does technology help or hinder communication, or for that matter, relationships between the generations? Are social skills better or worse? Are reading and writing skills improving or not? And what does adequate preparation for tomorrow's workforce look like? Educators, parents, youthworkers and other leaders must continually fine-tune their responses to these issues.
(emphasis mine)

There's more helpful information in the article, you can find it at the Barna Group website. Read it, come back and share your thoughts.

Posted on February 26, 2009 at 7:49 PM   ~   3 Comments

Tagged with: busters, church, elders, generation, mosaic, technology

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3 Comments

By Robert Angison on February 26, 2009 10:32 PM

This isn't surprising. In some locales we still have church goers who first attended church in a horse and buggy sitting next to a young adult who has never seen a horse or buggy.

I'm glad you posted Barna's research. It should help many in our pews to understand what is at stake. A sad truth though is that this information comes out just as a major leader in our beloved denomination linked declining attendance with the search for cultural adaptability. This would include technological adapation at some point.

The sad truth is that so many churches are missing the technological link that is so easy to learn. Simple things can revolutionize a ministry and see potential younger leaders revitalized and energized for lives of purpose.

I hope more of this research helps out old dogs like me who are trying to bring our aging congregations along as we grow too. Thanks for the thread.

You are the Church!
R.A.

By Scott Kelly on February 26, 2009 11:20 PM

The people who make up the church of Jesus Christ are young and old, richer and poorer, tech-savvy and not-tech-savvy.

As churches like Christchurch increase their use of electronic communications technology, there are pitfalls we must avoid.

First, we must remember that our online efforts to improve church communication may miss entire generations. Some of God's people aren't online, and that's not a sin. Blogs and email are great, but we still need to send out a church newsletter via the USPS, if only to reach older, less tech-savvy people.

Second, social networking tools like facebook groups can foster cliquish-ness. How would you feel if you couldn't afford a computer (or had finally learned how to use email but didn't have a clue what facebook was yet), and then went to church and heard everyone else talking about something funny on this unknown thing called "Facebook"? Left out. Fight cliquish-ness by inviting newcomers and old folks into face-to-face conversation.

Third, tech-y church culture often uncritically picks up the world's materialistic gadget-lust. I really want an iPhone to compliment my Apple products collection. It may even improve my ministry! But is it a good pastoral example to always be a technological early-adapter? I don't think so. Jesus would not be pleased if all my disciples had iPhones but didn't know how to share the gospel in their own words in the course of a normal conversation. If my flesh had it's way, that's what would happen.

Fourth, instant online communication breeds impatience. Imagine being that guy who can't afford a computer and is surprised by a new proposal at the church business meeting. He asks a question. A question that has already been discussed and resolved by everyone else in the group via email. How much grace is he likely to feel from the church if God's people are not intentionally fighting against technological impatience?

Fifthly and finally, Barna reports that younger adults rely on technology to facilitate their search for meaning and connection. And if we believe Barna's other stats, we must admit that search isn't going so well. We live in the age of the text-message break-up and the satellite church campus.

But thank God for Christmas! Our celebrations of the incarnation of Jesus are annual reminders that God sent a person, not a status update. I'm all for pastors being tech-savvy. But pastors must recommit themselves to the principle that pastoral authority is built upon pastoral relationships. I mean pastoral relationships that are built through real-life, time-and-trial tested, face-to-face, Bible-open, eye-to-eye interactions. As technology continues it's exponential advance in this culture, the church must recommit itself to face-to-face gospel ministry and congregational meetings where believers from every generation sit under the Word of God and observe baptism and the Lord's Supper together. The church of Jesus Christ remains God's institution for providing every generation with meaning and connection, and there is a young generation out there that will continue dying until it learns this unchanging truth.

God, please help us use our technology with self-control and in a way that brings glory to you. May the love of our face-to-face fellowship in our churches stand out more and more in this culture of people increasingly separated from one another by little screens. Use the internet to helps us initiate new relationships, but rebuke us whenever we attempt to replace a person with a piece of technology. You made people in your image, not iPhones. Help us to love you and to love people more. In Jesus name, Amen.

By Chris Meirose on February 27, 2009 4:43 PM

Excuse me while I take Barna's data with a grain of salt. Consider that Barna's data shows a very slim percentage of people viewing online porn, yet all other studies seem to indicate otherwise. That really makes me wonder about the rest of the data.

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