LifeWay Research TeamThe LifeWay Research team includes researchers inside and outside of LifeWay's Nashville offices, who are studying church, culture, and ministry to assist churches and Christian leaders in understanding and reaching their contexts. To contact LifeWay Research for research related needs, contact Amy. For speaking engagements from our team, please contact Shirley here. The Nashville office team includes Ed Stetzer, Thom Rainer, Scott McConnell, Lizette Beard, and support staff. Ed Stetzer
Ed is Visiting Professor of Research and Missiology at Trinity Evangelical Divinity School, Visiting Research Professor at Southeastern Baptist Theological Seminary, and has taught at fifteen other colleges and seminaries. He also serves on the Church Services Team at the International Mission Board. Ed's primary role is President of LifeWay Research and LifeWay's Missiologist in Residence. He has written the following books: Thom Rainer ![]() Thom S. Rainer is a prominent Christian author, speaker and researcher. He currently serves as president and chief executive officer of LifeWay Christian Resources of the Southern Baptist Convention, one of the world's largest Christian resource providers. He became president Feb. 1, 2006, and within a few months launched LifeWay Research to equip church leaders with insights leading to better church health and greater ministry effectiveness. He also established B&H Academic, a branch of LifeWay's B&H Publishing Group, to provide pastors, seminary professors and students with theologically conservative commentaries and other Bible resources. Rainer is author, co-author or editor of numerous books, including The Unchurched Next Door, Breakout Churches, Simple Church, and Raising Dad. Rainer was founding dean of the Billy Graham School of Missions, Evangelism and Church Growth at The Southern Baptist Theological Seminary in Louisville, Ky. He also served as professor of evangelism and church growth at Southern and has taught at Beeson Divinity School, Samford University, and Tampa Bay Theological Seminary, a branch of Dallas Theological Seminary. Rainer served as interim pastor at eight different churches between 1995-2004 and as senior pastor at four churches from 1984-1994. He also has extensive business experience, having served as vice president of Pinnacle Publishers, Inc. (2001-05); president of Church Central Associates, Inc. (2001-05); chairman of Rainer Research, a division of The Rainer Group (1999-2005); founder, president and CEO of The Rainer Group (1988-05); vice president of corporate lending at SouthTrust Bank, Alabama (1980-83); and cash management officer at Trust Company of Georgia, now SunTrust (1977-80). Rainer is the former president of the American Association of Church Consultants. He also served as a board member of Romanian-American Missions; Ephesians 4 Ministries; and the Southern Baptist Convention's Home Mission Board, which later became the North American Mission Board. In addition, he was a member of the Society for Advancement of Consulting, a secular organization in which he served as the only member providing church and denominational consultations; and the American Consultants League, another secular organization in which he served as the only member providing church and denominational consultations. He has served as a church growth conference speaker for several years and is in frequent demand as a speaker today. He is a featured columnist for Outreach magazine. He is a Gold Medallion finalist for two books; former publisher of Church Health Today, a bi-weekly church-health newsletter; recipient of more than a dozen awards related to work in church health and church growth; and he has provided consultation to numerous periodicals including USA TODAY, Time, Associated Press, Religion News Service, and others.
![]() Scott McConnell has researched the beliefs, behaviors, needs and preferences of church leaders, laity, and the unchurched for over 12 years. Scott concentrated in Marketing and Strategic Management as he received a Bachelor of Science in Economics degree from the Wharton School of the University of Pennsylvania. Scott was mentored in sound survey methodology and actionable decision-focused research as an associate project manager at National Analysts, a Philadelphia based research and consulting firm. Projects included segmentation, satisfaction and product development research for Fortune 100 telecommunications and utilities companies. Scott's research has addressed a variety of issues by interviewing parents, church attendees, young adult church dropouts, the formerly churched, standout churches who are effective in evangelism, and multi-site churches. Scott McConnell is Associate Director of LifeWay Research. Scott has written the following books:
Philip Nation
With a passion for the glory of Christ among all people, Philip serves as the Director of Ministry Development with LifeWay Research. He has participated in a variety of ministries. He served as the pastor of churches in rural and suburban settings in three states. He also served as the minister of education for the seven thousand-member First Baptist Church of Jonesboro, Georgia. From 2005-2008, Philip and his wife served as church planting missionaries with the North American Mission Board and he led an effort to plant a new missional church in north metro Atlanta. Philip Nation began following Christ at 7 years of age. Then, at the age of 16, he responded to God’s call to full-time ministry and preached his first sermon soon after. During his college and seminary days, he served in several part-time positions leading youth ministries in his hometown of Birmingham, Alabama. He earned a bachelor of arts from Samford University and a master of divinity from Beeson Divinity School. He is currently pursuing a Doctor of Ministry degree. During his formative years of ministry, Philip was blessed to be personally discipled by a great friend who taught him how to study God’s Word and pass along its truth to others. Philip is the coauthor of Compelled by Love: The Most Excellent Way to Missional Living with Ed Stetzer (New Hope Publishers, 2008). He is also the author of the LifeWay small-group studies Compelled by Love: The Journey to Missional Living and Live in the Word (Growing Disciples series). Additionally, he has contributed to numerous articles and other books written by friends. Philip and his wife, Angie, make their home in Gallatin, Tennessee, with their two sons, Andrew and Chris. Lizette Beard ![]() Lizette Beard has coordinated projects for LifeWay Research on multi-site churches, mega church growth and attendance, and standout churches across the U.S. She was also the project manager for the church planting project Ed Stetzer did with Leadership Network in 2006 and 2007. Lizette earned a Bachelor of Arts in Religious Studies from the University of Missouri and a Master of Arts in Missiology from The Southern Baptist Theological Seminary. She also worked for the International Mission Board in Abidjan, Cote d'Ivoire (West Africa) for two years and the Home Mission Board (now NAMB) in Fairbanks, Alaska for two years. Lizette Beard is Project Manager for LifeWay Research.
![]() Shirley Cross has a BA degree in Physical Education and Music. She and her husband, with their 2 daughters, served as missionaries with the International Mission Board of the SBC for 11 years in Southeast Asia. Shirley has worked at LifeWay Christian Resources since 2003 and completed the Certified Ministry Assistant program through the LifeWay Church Ministry Leadership in 2004. Shirley began working in the LifeWay Research Department in 2007 as the Administrative Assistant for Ed Stetzer.
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